Advertising

Define:
Ethos
Pathos
Logos

Definitions:

Ethos- Credible, Ethical
We tend to believe people who we believe. Peoples goal in advertising using "ethos" is to convince people using someone. Someone who people respect, or who people like and trust.

Pathos- Emotional
Persuading people by appealing to the audience's emotions. Language choices can affect peoples emotional response.

Logos- Logical
Advertisers persuade people by reasoning with them, they use statistics, they focus on facts, recorded evidence, and historical data, they can also mention studies and surveys.

Advertisements:

Picture 

I think this ad shows ethos because they've used Richie Mccaw to advertise their product. People trust Richie Mccaw and seeing him in this ad will convince people into thinking that Fonterra Milk is healthy for their children. 

Picture

I think this ad shows pathos because they've used something that people care about. It's like the feeling people get when they find out an animal is endangered. If people found out the backstory of this ad then you'll get emotional, and people will likely try to do anything to save the whales, meaning that the ad worked.

I think this ad shows logos because they've used recorded evidence. But I think this ad shows pathos too, I think the story behind it is we consume too much milk, which is affecting cows. Seeing the dead cow inside the glass makes me sad, other people might get sad too. Calves are getting taken away from their parents. Animals are like humans, they deserve to live a happy life without being separated from their parents, and of course without getting killed. If we stopped consuming too much milk then we could save calves. But of course it might not just be calves getting killed, it could be older cows, so if we stop consuming too much milk then we could save the cow.